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Agri/Eco-Tourism Workshop to Be Held in February

LINCOLN, NEB. (January 8, 2015)—The Nebraska Tourism Commission is taking registrations for its annual Agri/Eco-Tourism Workshop. The event is designed for those who want to learn more about the agri/eco-tourism industry. It will be held February 23-25, 2015 at the Holiday Inn Hotel & Convention Center in Kearney.


“Nebraska’s agricultural heritage and love of the land makes this the perfect place for nature based tourism. Our research clearly shows us that visitors adore Nebraska’s wide-open spaces and enjoy experiencing the land first-hand. It’s a chance to escape the pressure of city life and to slow down and reconnect with loved ones,” commented Kathy McKillip.


Conference attendees usually include farmers, ranchers, outfitters, vineyard operators, u-pick operators, managers of eco-tourism attractions, chamber/tourism directors and more.


Attendees will get:

  • Ideas for planning for emergencies
  • Tips for getting the most out of your land
  • Examples of fresh marketing ideas
  • Methods for analyzing potential market opportunities
  • Inspiration for potential cross-marketing opportunities
  • Guidance on how to calculate return on investment


Keynote Speaker Joe Calhoon, Business Growth Consultant and Author, will be doing a three hour workshop on Business Growth Made Simple.  The interactive, hands-on, workshop is packed with idea generators, exercises, real-life success stories, guidelines, and action steps for developing a clear and compelling plan to improve your business.


There will be a pre-workshop business tour at Mac’s Creek Winery & Vineyards.  They will share their story and “behind the scenes” insight on what it takes to start and maintain a family business and strive to build the business throughout the years.


To get more information about the 2015 Agri/Eco-Tourism Workshop or to register, go to http://visitnebraska.com/industry and click Conferences. If you have any questions about the conference or would like information on sponsorships, call Karen Kollars at 308-249-3220.


A block of rooms has been reserved at the Holiday Inn Hotel & Conference Center in Kearney until January 25.  The room rate for workshop attendees is $84.95 per night for standard rooms plus tax. Call the Holiday Inn directly at 308-237-5971 and specify you are with Nebraska Tourism’s 2015 Agri/Eco-Tourism Workshop when making reservations.





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