FOR INFORMATION, CONTACT:
Kathy McKillip at 402-471-1558
Angela White at 402-471-7755
FOR IMMEDIATE RELEASE
Tourism Branding Survey Results Shared with the Public
LINCOLN, NE (March 6, 2014)—The Nebraska Tourism Commission hosted two statewide webinars today to share the results of the 2013 Brand Survey Results. In October 2013, Bailey Lauerman and Believable Brands, on behalf of the Tourism Commission, conducted focus groups and statewide surveys with thousands of participants, including: key industry stakeholders, Nebraska residents, and past and potential visitors to the state. This research is a result of LB684, which directed Nebraska Tourism to create a statewide strategic plan including marketing recommendations. That plan was completed and made public in August 2011 and can be viewed at http://industry.visitnebraska.org/pdfs/2012StrategicPlan.pdf.
The input received in the focus groups and surveys was compiled and shared with the public via two public webinars broadcast from NET studios in Lincoln on March 6. If you were unable to view the webinars live, a webinar recording has been posted to www.visitnebraska.com.
Nebraska Tourism’s Executive Director, Kathy McKillip commented, “We encourage everyone to view the webinar on our website at www.visitnebraska.com. The webinars allowed us to share the results with industry stakeholders and the general public. Those who were viewing the webinars were able to submit questions during the webinar. We selected the most common questions and answered them live during the broadcasts.”
The results of the survey are being used in the process of developing a brand promise, from which tourism advertising, collateral materials and other messaging platforms will be created. The Nebraska Tourism Commission plans to unveil the new tourism marketing campaign this spring, just before Nebraska’s peak travel season begins.
“We were very pleased with the participation in the surveys and the results of the survey give us great insight into how we can strategically grow and support an industry that is very important to our state’s economy. Tourism is the third largest revenue source in the state and directly generates more than 36,100 jobs, so it is vital that we use this data to make good decisions in how we market Nebraska Tourism,” McKillip added. “The process of branding Nebraska as a destination for both in and out of state visitors is more than creating a symbol or slogan. We have to find a message that we can share with potential visitors that will very quickly communicate Nebraska’s strengths and prompt them to want to come spend their time and money here.”
The mission of the Nebraska Tourism Commission is to expand Nebraska’s dynamic and diverse travel industry making it more viable by creating awareness, attracting increased visitors which results in greater tourism revenue and economic gain throughout the state. To learn more, go to VisitNebraska.com. Then stay connected with Nebraska Tourism on our Visit Nebraska Facebook page, on Twitter, on Pinterest and on YouTube.